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2017 TRENDS Agenda


AGENDA: 2017 Hospitality and Tourism TRENDS Conference



Monday, January 23rd

Eldorado Hotel & Spa (Cava)
12:00PM – 1:30PM
NMHA Annual Member Luncheon
Eldorado Hotel & Spa (Anasazi South)
1:30PM – 3:00PM
NMHA Board Meeting
Eldorado Hotel & Spa (Anasazi North)
3:00PM – 4:30PM
NMTD Regional Marketing Boards Meeting
Eldorado Hotel & Spa (Anasazi South)
5:00PM – 7:30PM
(in collaboration with Santa Fe Chamber Annual Legislative Reception)
La Fonda on the Plaza
7:00PM – 10:00PM
Tradeshow load in
Eldorado Hotel & Spa




Tuesday, January 24th

Hospitality and Tourism TRENDS Conference (all day)

Eldorado Hotel & Spa
6:00AM – 7:00AM
Tradeshow load in
Registration & Breakfast
7:00AM – 7:30AM


7:30AM – 8:00AM
Welcome Address (Bridging Business & Government)
8:00AM – 10:00AM
(in collaboration with ACI Business Day in Santa Fe) 
10:00AM – 11:00AM
MORNING KEYNOTE: Steve McKee - President of McKee Wallwork +Co
Good Trends, Bad Trends

2016 was a year of great consequence. Some people were happy with the results of the national election and mystified about what happened in New Mexico. Others were dismayed by the national results and pleased with what happened here. Still others were upset about both. Whatever your perspective, 2017 portends to be year of change—some good, some bad—for our industry and the thousands of people we employ. In this conference-opening keynote, Steve McKee will elaborate on what to look for (and look out for) as the year unfolds. 
11:00AM - 11:30AM
11:30AM – 12:30PM
Marketing Breakout –
Sales Breakout -
12:30PM – 1:00PM
1:30PM – 2:30PM
LUNCH KEYNOTE: Amir Eylon - President of Longwoods International USA Inc., & Chris Klauda - Director of Destination Research for Smith Travel Research
The Best of Both Worlds: 2017 Tourism Outlook and Trends

In today’s day and age, decision makers in the hospitality and tourism industry can no longer rely merely on anecdotes of the traveler’s experience. On the flip side, the industry cannot expect to succeed by relying purely on data alone. Today, success is reserved for those who can strike a delicate balance between consideration to the traveler’s experience and occupancy data. Join us during our marquee presentation as we explore the 2017 Tourism Outlook and Trends by fusing these two topics together into a dynamic discussion.

Amir Eylon, President of Longwoods International USA Inc., will join Chris Klauda, Director of Destination Research for STR, to discuss how travel trends and occupancy data can help decision makers in the hospitality and tourism industry optimize their operations. Over the course of this presentation, Eylon and Klauda will emphasize:

  • Travel trends and occupancy data over the last 18 months and projections for what will happen heading forward
  • Key strategies and best practices for hotels to capture these trends
  • Future inventory
  • The impact of Airbnb
  • Motivators in driving consumer choice

The 1-hour keynote will function as a dynamic discussion between our presenters, moderated by Adrian Perez, President of Heritage Hotels & Resorts, Inc.

2:30PM – 3:00PM
3:00PM – 4:00PM
Marketing Breakout –
Sales Breakout –

Unity Dinner

Eldorado Hotel & Spa
5:30PM – 6:30PM
Unity Dinner Cocktail Reception
Entertainment provided by Chris Cordova Jazz
6:30PM – 9:30PM
Unity Dinner



Wednesday, February 10th

Wednesday, January 25th

Hospitality and Tourism TRENDS Conference (all day)

Eldorado Hotel & Spa
Breakfast & Registration
7:30AM – 8:00AM
8:00AM – 8:30AM 
Welcome & Remarks
8:30AM – 9:30AM 
- Tourism Department (NMTD)
- Economic Development Department (EDD)
- Department of Workforce Solutions (DWS)
- Department of Transportation (NMDOT)
- Department of Cultural Affairs (DCA)
- State Parks Division
9:30AM – 10:00AM
10:00AM – 11:00AM
Marketing Breakout – Dave Herndon
Sales Breakout - Steve Steinhart part 1
Habits of Highly Effective Hotel Sales People:
The Tactics to Get More Bookings!
Destination Breakout -
11:30AM – 12:30PM
Moderated by Tom Garrity, President & CEO of The Garrity Group
12:30PM – 2:00PM
Marketing Breakout –
Sales Breakout - Steve Steinhart part 2
Be Highly Effective and Efficient:
Managing Your Time, Identifying the Robbers, and Diffusing them to Increase Sales 
2:00PM – 2:30PM
Closing Remarks






  • 1420 Carlisle NE, Suite #109                                              Albuquerque, NM 87110
  • Phone: 505.506.8624
  • Mail: info@newmexicohospitality.org