505.506.8624   |   Join NMHA   |   Contact   |   Member Login

2018 TRENDS Speakers


SPEAKERS: 2018 Hospitality and Tourism TRENDS Conference





11:30 am - 12:30 pm

STR Hotel Performance Trends and Forecasts

A review of hotel industry KPIs (key performance indicators) for the US overall and New Mexico since the recession and a forecast of what lies ahead. Commentary on current events impacting the tourism industry (hurricanes/wildfires, Airbnb, international travel, politics, etc.) will also be addressed.

Chris Klauda, Director of Destination Research for STR, will discuss how travel trends and occupancy data can help decision makers in the hospitality and tourism industry optimize their operations. Over the course of this presentation, Klauda will emphasize:

 - Travel trends and occupancy data over the last 18 months and projections for what will happen heading forward
 - Key strategies and best practices for hotels to capture these trends
 - Future inventory
 - The impact of Airbnb
 - Motivators in driving consumer choice


Chris Klauda

Director of Destination Research

Smith Travel Research



Breakout Sessions

8:30 am - 10:00 am

New Mexico Travel Trends

Before Chris Klauda facilitates her keynote presentation during the general session program at lunch, Chris will conduct a deep dive analysis of travel trends and tourism indicators specific to New Mexico. This program will serve as a follow up to the NMHA Regional Tourism Economic Summit Series from 2017. NMHA staff will also preview its upcoming travel trends data dashboard which will launch after TRENDS.


Chris Klauda

Director of Destination Research

Smith Travel Research


8:30 am - 10:00 am

Taking Travel Planners from Looking to Booking with Search Keywords

Studies show that the online travel booking process is lengthy, with multiple touches occurring across a variety of websites. Learn how DMO and hotel sites fit into the various stages of the conversion funnel, what keywords users employ at each point, and how to encourage more bookings.


- Keyword trends of prospective travelers

- Critical search keywords for DMOs

  • How mobile layouts can affect user behavior

Paul McLeod


Director of Business Intelligence


2:00 pm - 4:00 pm

Co-op Conversation: Putting New Mexico True to Work for You

Join the New Mexico Tourism Department and their team of Co-op professionals as they share new Co-op best practices and how to make the most of the NMTD Co-op Program to bring visitors to your destination. You will also get a sneak peak of exciting improvements to the Co-op Program for the coming year, giving attendees an advantage for planning their FY19 grant cycle applications.


Katie (Connolly) Olivey

Katie Connolly & Associates

Principal and Strategist


2:00 pm - 4:00 pm

Driving Conversion with the Latest Travel Trends

Through the Expedia platform, this presentation will highlight the market trends in New Mexico and how to best leverage this knowledge to maximize conversion. This workshop will specifically focus on:

- New Mexico Market Trends including mobile and package bookings

- Outlook into 2018 including key compression dates


Join us for an interactive and data-driven conversation!


Leilani Cabuntala


Area Manager | New Mexico/Arizona

Abby Dulany


Associate Market Manager | New Mexico


2:00 pm - 5:00 pm

Situational Awareness & Active Shooter Prevention

This 3-hour presentation will include:

  1. Active Shooter Prevention and Survival - This will include recognizing the phases of an active shooter, preventative measures, and countermeasures if you find yourself in an incident.
  2. Pre-Attack Indicators - This session includes pre-attack indicators of violence and terrorism specifically designated for hotels and their staff. There will also be a small section on personal pre-attack indicators and self-defense maneuvers to help hotel staff keep themselves safe while on the job.

Philip Ball

Situational Awareness Institute






  • 1420 Carlisle NE, Suite #109                                              Albuquerque, NM 87110
  • Phone: 505.506.8624
  • Mail: info@newmexicohospitality.org