2018 Marketing - Most Innovative Campaign Finalist
What was your favorite part about the campaign?
Meeting new people and getting to introduce them to Albuquerque. We love seeing people’s reactions to this city, which typically include being pleasantly surprised and astonished about how much there is to do here, and how unique and authentic the area is.
What is something you learned from this campaign?
No matter what, things never go quite as planned. So, it’s important to plan as much as possible from the beginning, and be flexible!
What does being a finalist mean to you?
The theme of this press trip really stood out to us, and it’s great to see the efforts behind it recognized among peers and colleagues in the industry.
Stay tuned for more Finalist Spotlights as we get closer to the 2018 New Mexico True Top HAT Awards Gala on November 8th!