2018 Marketing – Best Digital Finalist

Anderson Abruzzo International Balloon Museum Foundation

What was your favorite part about the campaign?
My favorite part of the campaign is that the winner of the cruise raffle lived in Indiana, which shows that the digital marketing I do for the Balloon Museum does not just reach people in New Mexico, but all over the country.

What is something you learned from this campaign?
I learned that sending out multiple emails with a consistent message and repeating that message over the course of the campaign is effective in encouraging our audience to buy raffle tickets to support the Balloon Museum.

What does being a finalist mean to you?
Being a finalist for this award means that my efforts to promote the Balloon Museum have been successful.

Stay tuned for more Finalist Spotlights as we get closer to the 2018 New Mexico True Top HAT Awards Gala on November 8th!