New Mexico Hospitality Association adds four members to Board of Directors

Posted by:Cody

New Mexico Hospitality Association adds four members to Board of Directors

New Mexico hotel and travel leadership added from Albuquerque, Santa Fe area 

The New Mexico Hospitality Association voted to add four new members to its Board of Directors at its recent quarterly board meeting on May 10, adding executive leadership to the board from some of New Mexico’s established and emerging travel assets.

Adrian Montoya, General Manager of Hotel Albuquerque at Old Town; Mara Bouvier, General Manager of Sunrise Springs Spa Resort; Lindsay Lancaster, Director of Marketing for the Indian Pueblo Cultural Center and John Feins, Director of Marketing for Meow Wolf, were approved to join the NMHA Board of Directors by sitting board members. The four new members bring the NMHA Board of Directors to 14.

“We are excited to welcome these four individuals to the New Mexico Hospitality Association Board of Directors,” said Board Chair Phil San Filippo. “These four individuals are esteemed and talented professionals in our industry, and we are looking forward to the fresh ideas they will bring to the table to help grow New Mexico tourism.”

Montoya was born and raised in Albuquerque’s South Valley and graduated from Rio Grande High School in 2003. Montoya started as a bellman at Sheraton Old Town (now Hotel Albuquerque at Old Town) and followed a path through several leadership roles. With Heritage Hotels & Resorts, Montoya has served as Corporate Director of Operations, as General Manager of Hotel Plaza Real (now Hotel Chimayo de Santa Fe) and as General Manager of Nativo Lodge. In 2009, Montoya left Heritage Hotels & Resorts to become the Director of Guest Services at La Fonda on the Plaza in Santa Fe. He returned to Heritage Hotels & Resorts in 2015 as the Regional General Manager for Hotel St. Francis and Hotel Chimayo in Santa Fe. In 2016, he returned to Hotel Albuquerque, where Montoya began his career, to serve as General Manager. As General Manager for Hotel Albuquerque, Montoya oversees over 300 employees. Montoya also served as Board Chair for the American Red Cross in 2016 and currently serves on the board for the Greater Albuquerque Innkeepers Association, along with his new appointment to the NMHA Board of Directors.

Bouvier currently serves as the General Manager for Sunrise Springs Spa Resort, and brings a wealth of hospitality experience to the NMHA Board of Directors. Prior to serving as General Manager for Sunrise Springs Spa Resort, Bouvier served as the General Manager at Primland Resort in Virginia for over five years. Bouvier’s career in hospitality has also taken her to world class destinations such as Jumby Bay in Antigua, Strawberry Hill in Jamaica and The Palms in Turks and Caicos to name a few.



Lancaster currently serves as Director of Marketing for the Indian Pueblo Cultural Center (IPCC) and Indian Pueblos Marketing, Inc. (IPMI), where she primarily works to promote museum exhibits and cultural programming at the IPCC, Shumakolowa Native Arts and the Pueblo Harvest Café. Over the last 18 years, Lancaster has served the Albuquerque community in various sectors, including non-profit, retail, business-to-business and business-to-consumer. Lancaster describes her career as mission-driven throughout the course of her professional pursuits. Prior to the IPCC, Lancaster worked with Animal Humane, Flying Star Café/Satellite Coffee and Ben E. Keith Food Distributors. Lancaster is also heavily involved in her community by volunteering with nonprofits such as the Assistance League and the Storehouse New Mexico. Lancaster was also named an Albuquerque Business First “Forty Under 40” honoree in 2011.

Feins joined Meow Wolf as Director of Marketing in April 2017 after serving as Public Relations Manager at the City of Santa Fe Convention & Visitors Bureau. Feins joins the NMHA Board of Directors with a diverse background of strategic communications experience, including journalism and publishing, music and entertainment, retail, nonprofit, high technology, financial services, advanced manufacturing and federal and municipal government.