2018 Top Hat Finalist Spotlight – Jolt Your Off Road Journey

2018 Marketing – Most Innovative Campaign Finalist

Farmington Conventions & Visitors Bureau

Griffin & Assoc.


What was your favorite part about the campaign?
The way that we are able to incorporate social media, the programmatic buy on Amazon and billboards.

What is something you learned from this campaign?
When a campaign resonates with a travel group, you really can grow the awareness of your destinations offerings and encourage visitation.

What does being a finalist mean to you?
The Farmington Convention & Visitors Bureau is honored to be represented in this category, alongside our peers. We take great pride in sharing what we are doing with other destinations.

Stay tuned for more Finalist Spotlights as we get closer to the 2018 New Mexico True Top HAT Awards Gala on November 8th!