NMHA has an excellent lobbying team and the management team focuses a great deal of time and attention on advocacy. However, the essential ingredient in NMHA’s advocacy success is grassroots involvement by its members. There are numerous ways in which that involvement can occur and the association works very hard to equip members with information, strategies and tools to enable that involvement to occur.

Described below information and a tool kit for use by members. As new resources are developed they will be added. Please make every effort to be engaged in and do your part to protect and further the interests and issues of New Mexico’s Hospitality and Tourism industry.


Local Meetings with Legislators

No other strategy can match the results that individuals meeting with legislators can deliver. It is a must for NMHA members to meet with legislators in-district and hopefully on-site at a travel industry location. Although the best approach is for constituents to reach out to legislators with the invitation, if NMHA can assist with scheduling, please let us know.

A link to a detailed legislator meeting “how-to” document is available below in the toolkit. Do not be concerned by the document’s length as we opted to provide ample detail for your use. The toolkit also includes a leave behind document for legislators.


Leveraging Free Media

There are several opportunities for doing this:

  • Speaking Opportunities – Rotary, Kiwanis, Lions, Women’s clubs and most importantly Chambers of Commerce represent excellent opportunities to tell tourism’s local and statewide stories and to reach legislators, local officials and business leaders with our message. Local CVBs should take the lead on contacting these organizations and attempt to schedule speaking opportunities. NMHA’s CEO is available to make these presentations as her schedule permits. Local tourism directors and other key local tourism leaders should also make themselves available.
  • Op-Eds & Letters to Editors (LTE) Opinion columns and LTEs submitted to local newspapers are important communication tools for explaining to the community at large, elected officials and local thought leaders the economic importance of tourism, how the local industry functions and how tourism marketing funds are received and used. An example of a NMHA’s op-ed is provided below. NMHA is available to assist members in the development of op-eds and LTEs.

Social Media Campaign

NMHA carries out a robust social media plan aimed to continually press our tourism message in the public domain. This effort is being pushed through our NMHA’s Instagram (@newmexicohospitality) Twitter (@hospitalitynm) and Facebook (@nmhospitality) accounts. Members who have not done so should begin following NMHA on all platforms and re-tweet and share NMHA’s messages. Additionally, we encourage all members to integrate local information and use similar messaging on their respective accounts to further drive home these points.


Toolkit Collateral and Supporting Material

**Please note that the materials listed below are currently in the process of being updated with the newly released economic impact numbers and will be shared as soon as possible.