Board of Directors

Officers

Erica Asmus-Otero, Board Chair

InPress LLC

Erica Asmus-Otero is the founder and Chief Executive Office of InPress, LLC a Public Relations and Integrated Media Marketing firm focusing on, among other areas, the tourism sector. Erica began her career as an anchor and reporter in Texas and in Albuquerque. She then transitioned to public relations where she served as the Public Information Officer for the New Mexico State Parks Division and Communications Director for the Behavioral Health Collaborative of the HSD. Erica has received numerous awards including the NMHA Top Hat “Most Innovative Campaign” and NM Public Relations Society of America “Best of Show”. Erica serves as a member of the New Mexico Tourism Department’s Central Regional Marketing Board, the Sandoval County Lodger’s Tax Board, and the Sandoval County Tourism Alliance.

Tania Armenta, Immediate Past Chair

Visit Albuquerque

Tania Armenta is the President & CEO of Visit Albuquerque, the destination organization charged with stimulating economic growth by marketing the region as a competitive and world-class leisure, convention and sports destination and enhancing its public image as a dynamic place to live and work. Through the impact of travel, Visit Albuquerque strengthens the city’s economic position and provides opportunity for people in the community. She has been with the organization for 23 years and has led the organization for the last 5 ½ years.

She serves as a New Mexico Tourism Commissioner in addition to serving on several national and local boards including the Destinations International Accreditation Board and the Jennifer Riordan Foundation.

Prior to Visit Albuquerque, she held positions in marketing for a magazine publisher and a sports organization in addition to working in the hotel industry.

Damen Kompanowski, Secretary

Sheraton Uptown, Albuquerque

Damen Kompanowski joined the Sheraton Uptown as General Manager in September 2011.
Immediately Damen became very involved in the community and sits on several boards including GAHLA & Visit Albuquerque.
Prior to joining the Sheraton Uptown, Damen was General Manager of the Sheraton Tucson Hotel and Suites, The Gateway Marriott DIA, The Curtis Hotel Denver Downtown, and the Marriott Mt. Laurel, NJ. Damen also held the position of Regional Director of Operations and Sales that oversaw 26 Fairfield Inn’s By Marriott in the Midwest.
In 1995, Mr. Kompanowski earned a Bachelor of Arts Degree in Business Administration / Hotel Management from the University of Nevada Las Vegas. He also has a Culinary of Arts degree.

Damen started his career 32 years ago in the kitchen at a Marriott in his hometown of Chicago. Through his travels he has come to love the Southwest looks forward to enjoying many more years in this part of the county.

Parin Kumar, Treasurer

Ambience Hospitality

Being part of the hospitality industry since her teen years, Parin Kumar has enjoyed success in all aspects of hotel management. Her focus and drive have given her insights and experience in the industry that earned her high-level franchise awards. Parin is a Certified Hotel Owner and is an active member of AAHOA. She has a proven track record of successful hotel operations with national brands such as; Hilton, IHG, Wyndham, and Best Western. With her vast knowledge and experience she now serves as Chief Operations Officer of Ambience Hospitality, with 11 properties currently and two in the pipeline.

Directors

Karina Armijo

Town of Taos

Karina is a tourism and marketing professional with 25 years of marketing, design, and website development experience in the arts, culture, and outdoor tourism industries, highlighted by four years currently directing government tourism marketing programs and overseeing the staff and operations of the regional Visitor Center in Taos, New Mexico. She serves as Chair of the Enchanted Circle Marketing Cooperative and the NM Department of Tourism North Central Region Marketing Board.

Jordan Guenther

TOURISM Santa Fe

Jordan is the Director of Marketing for TOURISM Santa Fe. Prior to joining the City of Santa Fe, Jordan served as the Director of Brand Marketing & Advertising for the State Tourism Department and was an instrumental part in building the New Mexico True brand for 5+ years. Following his departure from the State, he served as the Director of Marketing at the Indian Pueblo Cultural Center, spearheading strategic marketing and sales campaigns to drive visitation and increase gains in revenue, market share, and profit margins. Jordan also serves as a member on the New Mexico Tourism Department’s North Central Marketing Board and Ski New Mexico.

Rochelle Miller-Hernandez

Visit Las Cruces

Rochelle Miller-Hernandez is the Interim Executive Director of Visit Las Cruces and has been with the organization for nearly 12 years. In addition to NMHA, she currently serves as Chair of the New Mexico Tourism Department Southwest Region Marketing Board and is a member of the NMSU Hotel Restaurant Tourism Management Program Advisory Board. Other accomplishments include recognition as MPI-New Mexico Chapter Member of the Year for her leadership on the Communications Committee as well as other industry contributions, and completion of the ABA Certified Travel Industry Specialist certification. Rochelle is considered a leader in the industry and has strong partnerships with members and stakeholders in the hospitality profession.

Tonya Stinson

Farmington Convention & Visitors Bureau

Tonya Stinson is the Executive Director of the Farmington Convention & Visitors Bureau where she has worked since 2000. Tonya is a member of several tourism related organizations and serves as Chair of the New Mexico Hospitality Association as well as being the City of Farmington and San Juan County endorsed liaison to the New Mexico Film Office. In 2015, she was appointed to the Governor’s Council on Film and Media Industries.

Nate Mandalia

The Classic Desert Aire Hotel

With a family background in the hospitality industry, Nate has served as the General Manager for the Classic Desert Aire Hotel in Alamogordo (formerly the Magnuson) since 2017. Prior to that, he worked for Groupon and in the public relations and cruise industry.

Allan Affeldt

Plaza & Castaneda Hotels

Allan Affeldt is the owner of La Posada Hotel (1930) in Winslow, Arizona, where he was also the Mayor. In New Mexico Allan purchased the Plaza Hotel (1882) and Castaneda Hotel (1898) in Las Vegas and the Legal Tender (1882) in Lamy; all are restored and reopened.
Allan worked extensively in international conflict resolution, most notably with the Soviet Union in the late 1980’s where he produced the International Peace Walks, Russia’s first Stadium concert and many other events.
Allan founded the Winslow Arts Trust, which restored the Winslow Depot as an art museum to which he donated objects like the Hubbell Rug (1930-35, 24×36’ single-loom Navajo) and the Santa Fe Pleasure Dome Railcar (1950). He has served on many non-profit boards – in New Mexico these include United World College, Los Golondrinas and the state Economic Recovery Council.

Paul Thompson

Santa Fe Valet

As a resident of Santa Fe New Mexico, Paul is dedicated to providing the absolute best customer service experience for all of his clients.

Accent Chauffeured Transportation and Santa Fe Valet and Limousine Service were founded to fill the need for professional chauffeured ground transportation throughout New Mexico. The company offers a wide range of services, including: airport Transfers, limousine service, opera shuttles and transfers, dinner shuttles, valet parking services, and charity auctions.

Ed Pulsifer

La Fonda on the Plaza

Edward Pulsifer is the Director of Sales, La Fonda on the Plaza. A Native New Mexican, Ed was born and raised in Albuquerque and has over thirty-five years of hospitality experience entirely in New Mexico.

Ed’s experience includes thirty-five years of hospitality sales and marketing experience ranging from single property branded hotel, Convention and Visitors Bureau and multiple property Independent hotels. He has worked as Director of Sales and Marketing, Vice President of Convention Sales and Marketing, Albuquerque Convention and Visitors Bureau, and Vice President Sales and Marketing, Heritage Hotels and Resorts.

Ed has previously served on the NM Hospitality Association board, serving as Board Chair in 2015. He has served on the NM Department of Tourism- North Central Region Board Member for the past 12 years; serves on the Santa Fe Community College- Current Advisory Committee Member for Hospitality Tourism Program; is a NM Hospitality Association- NM Tourism Hall of Fame Inductee April 2019; and was the NMHA 2016 Hospitality Professional of the Year