Conference on Hospitality and Tourism
Albuquerque Convention Center
Based on member feedback, we will not be hosting a 2021 conference. The conference will be held in late April/mid-May of 2022.
New Mexico’s marquee industry event, featuring quality educational programs & industry networking! The New Mexico True Conference on Hospitality and Tourism presented by the New Mexico Hospitality Association is the “how-to” conference held annually in New Mexico. It features incredible keynote speakers and breakout sessions to help you run your travel and tourism businesses more efficiently and effectively. Check back in late August for agenda updates and registration information.
Celebrate those who have performed exceptional work to elevate the tourism and lodging industry in New Mexico. The New Mexico Top HAT (Hospitality and Tourism) Awards Gala is our annual dinner and awards ceremony that celebrates the top hospitality and tourism individuals, businesses, campaigns, venues, and teams. The Top HAT Awards Gala is also our opportunity to help build a brighter future for New Mexico hospitality and tourism by contributing to our Hospitality and Tourism Scholarship Fund, powered by the Albuquerque Community Foundation.
January 24 – 25, 2022
TRENDS is a marketing, research, and advocacy conference held annually in Santa Fe. The event will kick off on January 24 with the Santa Fe Chamber Legislative Reception. January 25 will start with the New Mexico Chamber Business Day. We then have a full day of 6 breakout sessions on topics ranging from “The Return of Marketing & Events”, and “Looking Forward: Positive Trends for Hotels & In-Market Partners, to “Six Dimension of Destination Resilience”. Our Keynote Speaker will be Steve McKee of McKee Wallwork presenting his groundbreaking research on surviving and thriving disruptive cycles!.