2018 Top Hat Finalist Spotlight – Tour of the Gila – Gila Monster Gran Fondo

2018 Marketing – Best Print Finalist

SkyWest Media

Silver City Chamber of Commerce

What was your favorite part about the campaign?
This campaign is very unique in that it merges the beauty of the Gila with promotions of cycling to the amateur rider. Capturing the photos of the Gila with cyclists enjoying the spectacular ride is a highlight.

What is something you learned from this campaign?
It is such a pleasure getting to know event attendees from all over the country. Being involved with a campaign of this nature affords the marketing team to learn about different people from diverse backgrounds who all come together through a central joy of cycling.

What does being a finalist mean to you?
It is with great appreciation to be recognized for the many of long hours and dedication given far beyond any contract. It is about serving our communities and the recognition is appreciated for honor of that.

Stay tuned for more Finalist Spotlights as we get closer to the 2018 New Mexico True Top HAT Awards Gala on November 8th!