2018 Top Hat Finalist Spotlight – Visit ABQ Instagram Stories: Weekend Event Roundups

2018 Marketing – Best Social Media Finalist

Visit Albuquerque

What was your favorite part about the campaign?
Seeing and reading the direct engagement as people responded to the content of the Instagram stories.

What is something you learned from this campaign?
Instagram Stories require lots of planning and prep work. Developing a consistent system makes the process more efficient.

What does being a finalist mean to you?
Sometimes, it’s difficult to come up with new ideas for social media, so it’s great to be recognized for a recently added social media strategy!

Stay tuned for more Finalist Spotlights as we get closer to the 2018 New Mexico True Top HAT Awards Gala on November 8th!