2026 Governor's Conference on Hospitality & Tourism

New Mexico’s premier conference for hospitality and tourism professionals. Two days of practical learning, industry connections, and fresh ideas in Las Cruces.
Event Details
- June 24-25, 2026
- Las Cruces Convention Center, 680 E University Ave, Las Cruces, NM 88001
Why Attend
This is New Mexico’s premier professional development event for hospitality and tourism professionals. You’ll leave with practical tools, new connections, and ideas you can use right away.

What to Expect
The 2026 New Mexico True Governor’s Conference on Hospitality and Tourism brings together leaders, operators, marketers, and destination partners from across the state. Over two full days in Las Cruces, attendees will hear from keynote speakers, join breakout sessions, and take part in conversations focused on the future of hospitality and tourism in New Mexico.
It’s where New Mexico’s hospitality and tourism community comes together to learn, connect, and look toward what’s next on the horizon.
Register Early & Save
Your registration includes access to all conference sessions, keynote presentations, networking opportunities, and breakfast and lunch both days.
Early Bird Registration Open through May 15, 2026
- Member Early Bird: $299
- Nonmember Early Bird: $399
- Member Regular: $349
- Nonmember Regular: $449
See You in Las Cruces!
This year’s conference heads to southern New Mexico, where wide-open landscapes, rich culture, and a strong hospitality community create the perfect setting for this statewide gathering.
Conference Venue: Las Cruces Convention Center | 680 E University Ave, Las Cruces, NM 88001
Conference Hotel Block: Coming Soon!




