2018 Marketing – Most Innovative Campaign Finalist

Routes Bicycle Tours & Rentals, Inc.

What was your favorite part about the campaign?
Our favorite part about the campaign was bringing together our community of merchants in Old Town and reminding our locals that Old Town is comprised of locally-owned and operated businesses. Experiencing that level of comradery within our city was rewarding.

What is something you learned from this campaign?
How important it is to create a sense of “place,” cooperation, and pride where you work as well as for where you live. Bringing the community together to learn more about and visit their historic landmark neighborhood is no small feat – but when you can bring that neighborhood together to create that atmosphere – it works.

What does being a finalist mean to you?
Being a finalist with this project gives us a great sense of pride and motivation to continue to bring local awareness and patronage to the Historic Old Town neighborhood of Albuquerque. It is a symbol to bring back to the merchants to show them what we can achieve when we work together. We continuously strive to bring attention to our neighborhood and being a finalist in this category is such an honor.

Stay tuned for more Finalist Spotlights as we get closer to the 2018 New Mexico True Top HAT Awards Gala on November 8th!