Is your destination an outdoor adventure mecca? If not, would you like it to be? This session will feature a lineup of experts who are developing their local tourism economies through creation and expansion of outdoor adventure experiences. Learn how to capitalize on the possibilities right in your backyard from people who are turning mountains, trails and open spaces into vehicles of economic development.

• 
  Jim Glover
  Co-Partner
  Once a Day Marketing
• 
  Joshua Arnold
  Co-Owner Maintenance Manager
  Routes Bicycle Tours
• 
  Peter Mitchell
  Community, Business & Rural Development – Santa Fe
  New Mexico Economic Development

• 
  Suzy Lawrence
  Tourism Development Director
  New Mexico Tourism Department
• 
  Tom Adams
  Director
  Utah Office of Outdoor Recreation