The repeat visitor is often overlooked as a target for destination marketing. What can destinations do to integrate repeat visitors into their marketing strategy and begin to establish brand loyalty to your destination’s brand with current and future visitors? This session will explore the importance of the repeat visitor, and how directing more of your marketing resources towards repeat visitors can save time and money while retaining and growing visitation.

• 
  Kristin McGrath
  VP of Convention Sales, Services & Sports
  Visit Albuquerque
• 
  Ed Pulsifer
  Director of Sales
  La Fonda on the Plaza
• 
  Jordan Guenther
  Director of Marketing
  TOURISM Santa Fe

• 
  Molly Ryckman
  VP – Sales and Marketing
  Heritage Hotels & Resorts
• 
  Justin Huffmon
  Director of Tourism
  Village of Ruidoso