How to Activate Repeat Visitors

The repeat visitor is often overlooked as a target for destination marketing. What can destinations do to integrate repeat visitors into their marketing strategy and begin to establish brand loyalty to your destination’s brand with current and future visitors? This session will explore the importance of the repeat visitor, and how directing more of your marketing resources towards repeat visitors can save time and money while retaining and growing visitation.

  • Kristin McGrath
    VP of Convention Sales, Services & Sports
    Visit Albuquerque

  • Ed Pulsifer
    Director of Sales
    La Fonda on the Plaza

  • Jordan Guenther
    Director of Marketing
    TOURISM Santa Fe

  • Molly Ryckman
    VP – Sales and Marketing
    Heritage Hotels & Resorts

  • Justin Huffmon
    Director of Tourism
    Village of Ruidoso


Apr 29 2019


10:30 am - 11:30 am