Successful tourism for many destinations is driven by a particular tourism season. This session will dispel the myths of the “low season” with an overview on how to tell an engaging story of New Mexico and your destination that resonates with your target market.

• 
  Heather Arnold
  Owner
  Routes Bicycle Tours
• 
  Karina Armijo
  Director of Marketing & Tourism
  Town of Toas
• 
  Jordan Guenther
  Director of Marketing
  TOURISM Santa Fe

• 
  Melvin Juanico
  Manager
  Sky City Cultural Center
• 
  Erica Asmus-Otero
  Founder & CEO
  InPress, LLC
• 
  Erin Ladd
  Marketing Director
  New Mexico Tourism Department