Special events are major economic impact drivers for every tourism-based community in New Mexico. In order to measure the impact of your events, you must first determine the number of attendees – which can be as simple as counting every person that enters an event and as complex as extrapolating attendance based on crowd density. In this session we will explore various methodologies for estimating attendance and provide tools and techniques for conducting crowd estimating yourself. This session will include hands-on exercises.

• 
  Rachelle Howell
  Managing Partner
  Southwest Planning & Marketing
• 
  Chris Cordova
  Partner Emeritus
  Southwests Planning & Marketing