The New Mexico Tourism Hall of Fame is the highest honor for New Mexico hospitality and tourism professionals. Induction into the New Mexico Tourism Hall of Fame is a recognition and celebration of the lifelong achievement and the commitment to the ideals of professionalism, integrity, and service that embody the profession.

The Hall of Fame, NMHA evaluates candidates for the New Mexico Tourism Hall of Fame through a multi-layered approach. Phase I of the nomination process is conducted through peer-submitted validation. After finalists are selected Phase II of the nomination process asks for a more in-depth evaluation provided by the finalists themselves.